Brand & Media Kit

Institutional brand
resources.

Official seal, brand colors, usage guidelines, and downloadable institutional documents — for journalists, partners, designers, and academic collaborators.

Official Seal & Logo

The institutional mark.

Zodiac Workforce Intelligence Institute Seal

Official Seal (Color)

PNG · Transparent background · 4K

Zodiac Workforce Intelligence Institute Seal — on dark

Seal on Dark Surface

Use over navy / deep brand backgrounds

Brand Colors

The institutional palette.

Use these colors with consistent contrast and hierarchy. Navy is primary; gold is reserved for editorial highlight; red is reserved for authority accents.

Zodiac Navy

#0F1E47

Primary brand

Institutional Blue

#1E3A8A

Action / link

Authority Red

#991B1B

Accent / editorial

Heritage Gold

#C8A157

Highlight / seal

Warm Ivory

#FBFAF7

Page surface

Hairline

#E5E7EB

Borders / dividers

Brand Usage Guidelines

Use the institutional brand with executive restraint.

  • 1Maintain ample whitespace around the seal — minimum clear-space equal to the seal's inner diameter.
  • 2Do not recolor, distort, rotate, or apply effects to the official seal.
  • 3Reproduce on solid or light surfaces; the dark-surface variant is provided above.
  • 4Use Playfair Display for institutional headings; Inter for body text.
  • 5Capitalize 'Zodiac Workforce Intelligence Institute' on first reference; 'ZWII' is acceptable thereafter.
  • 6Capitalize 'WAIT Theory' and 'SCFR' as proper nouns.
  • 7Do not imply endorsement of partners, employers, or government agencies without written agreement.
Institutional Documents

Executive resources.

Curated institutional documents for journalists, partners, and academic collaborators. New resources released as publications are finalized.

Founder Biography

Long-form professional bio

Available Soon

Institutional Fact Sheet

One-page institutional overview

Available Soon

WAIT Theory Executive Summary

3-page doctrinal summary

Available Soon

SCFR Executive Summary

Journal scope, board, and editorial program

Available Soon

Need a specific asset?

Press, academic, and partner inquiries are welcome. The Institute will provide additional formats or co-branded materials on request.

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